Use a Drop Shipper to increase sales
Posted in Business, Marketing, Training at 12:47 pm. 1 Comment »
You can noticeably impact your sales by offering the full product line from Create-A-Book, and you can achieve this regardless of your inventory on hand. A common misconception for dealers is to think they’re limited to offer and sell what they have in stock. This couldn’t be farther from the truth, or more harmful to your profits!
We know many of you have questions surrounding the drop shipping program, and how to use it, and we want to answer them. If you still have questions after reading this, please post a comment.
What is Drop Shipping? When you have an order for a book you do not stock, and you let an authorized Create-A-Book dealer make and ship the book to you or your customer(s). You pay the wholesale price plus shipping, and you collect the retail price plus shipping. The difference is what you charged, and what you pay, is your earned profit. The real magic to the drop-shipping program is ability for new dealers, or dealers who don’t carry the full stock, to profit off the entire product line.
The “When to Drop Ship” section below lists when to use drop shipping. If you qualify and use the program it can help you gain more repeat customers as well as receiving more orders with multiple items. You earn slightly less, but some profit is always better than zero – especially when it comes with the benefits below. Plus, as soon as you’re ready to keep all the profits, you can stock the product(s) yourself.
Most importantly when a new customer orders a book you don’t have in stock, and you use a drop shipper, just remember you might have lost that customer forever. As well as their their future sales and their referrals. Losing all that potential revenue isn’t worth the risk when the solution is so simple and ready.
• Customers more likely to buy more items per order
AVOIDING THE WORST POSSIBLE SCENARIO:
If customer came looking for a product you didn’t carry and they elsewhere to buy it, the “elsewhere” becomes their new destination for future similar needs. This means you lose both the immediate and ongoing revenue.
WHEN TO DROP SHIP:
• When you don’t carry the full inventory line
HOW IT WORKS:
• View the drop shipper list in the Create-A-Book dealer section home page
Things to keep in mind:
• Drop Shipped orders 10 days before Christmas may cost extra (talk to your drop shipper)
Our drop-shippers are experienced Create-A-Book dealers who qualify for the program of providing books professionally and on time, for our other dealers. Most have been in business for years.
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