Distributor Spotlight – Jan 2012
Posted in Business, Dealer Spotlight, Training at 5:29 am. Comments Off
In our December newsletter, we gave kudos to a team that sold 1400 orders in 2 weeks and there was an overwhelming request from dealers to learn more. So we’ve chosen the Yolanda Meador, Gladys Sanders and Nita Arrington team as our newest “Dealer of the Month” spotlight!
We had a fantastic interview with Yolanda and team over the phone, but before we get to the exciting stuff, like how their promotion’s total orders have now exceeded 2,200, I want to first tell you about a situation I experienced a few days later that proves just how committed Yolanda and her team are to the advice they shared with us.
A customer contacted Create-A-Book to find out how to redeem the promotional voucher she purchased during the holidays. Her computer had crashed, and she was desperately trying to find out if it was too late to receive the book in time for her for her niece’s birthday…in two days! We helped her track down which dealer was responsible, which turned out to be Yolanda. I immediately contacted Yolanda, who then immediately reached out to the customer and offered to overnight her order. Yolanda didn’t have to do this, but she describes below how she’s learned great customer service is the cornerstone to building a business with repeat customers. The customer was thrilled and we were proud to see her “walk the walk” she described just a few days earlier.
So how did you get involved with Create-A-Book?
Your son must have enjoyed all the personalized books
Have you been working Create-A-Book since 1998 or have you taken breaks?
You definitely took it to a whole new level this Christmas!
For the readers out there, can you explain what you mean by 2,200 orders?
That’s incredible! Who came up with the idea to run a promotion on a daily deal website?
Are you creating any routines/systems to keep up with the orders?
So you’re setting aside two days a week to work the business?
That’s interesting, I didn’t think about customers placing orders for future deliveries.
There’s a lot of debate on the long-term benefits to these daily deals, do you think you’ll repeat this promotion?
Are you seeing orders where the customer spends more the coupons value on your website?
It sounds like you’ve learned a lot, is it ok if we share these specific details about the promotion?
What type of marketing will you do for new and repeat customers throughout the year?
But back to your question, aside from the daily deal promotion we did a marketing campaign on Facebook and that worked. What I’d like to see for the future is maybe having different sales opportunities for our Facebook customers. So if you “like” us then you’ll know about the savings. We’re also looking at doing one of the big shows in town. It’s an event that yields around 20,000 women. It’s totally different for us, but we’ve always wanted to do it and now that we’ve got some momentum we’d like to grow it even more. Also, Nita is about to go through our customer database and start looking for things like birthdays so we’re able to segment our customers and know when to send reminders and coupons.
That’s very smart. We’re actually planning to add a feature to the [SaviSites] websites that will let customers save profiles for their family members and friends. How are you getting the additional information from customers? For example, if they ordered a Christmas book, how are you finding out their birthdays?
Are you using an email marketing service handle these newsletters?
What’s the most important aspect of your business, now that you’re growing and putting systems in place?
What has been your biggest challenge?
Actually, you might want to call him back! We’ve many helped dealers work out logistics for large volume orders. One dealer brought us a deal with Juicy Juice and we helped produce 20,000 books, and we helped another dealer produce 100,000 books for a promotion with Huggies diapers. If nothing else, we can help you find dealers interested in making books, so call us and we’ll brainstorm with you.
And finally, any advice for someone just getting starting with Create-A-Book?
Congratulations once again to Yolanda Meador, Gladys Sanders and Nita Arrington for thinking outside the box on how to use current trends to promote and build your business. And thank you for taking the time to share your experiences so that others may learn from you and follow in your footsteps. Keep up the great work; and we look forward to hearing about your local big event!
If you’d like to learn more from Yolanda, Nita and Gladys, you can visit their website or post a comment on their Facebook page.
Illustrations with Teddy Bear and Personalized Book
Posted in Marketing at 11:51 pm. Comments Off
We’ve worked around the clock on improving the new websites and the Create-A-Book sales tools. We made the decision to hold back the mini-announcements for one big one, and after 4 months of intense beta-testing, we’re ready to launch Savi2. Just in time for the Fall season!
There are more than 400 hundred new features (storefronts and admin)
In addition we optimized Create-A-Book’s products and how they integrate with our site:
We also spent 50 hours integrating the new features and improved sales tools on our demo store. Every new website comes with these improvements, and existing dealers can have them added!
View our demo store, and examples from two dealers:
1. SaviCab (new demo)
Testimony from “That’s My Story Book”
“Not only was I extremely happy with the site; when my husband and family saw a preview their comments were ” Wow, what an improvement this had made to your store it looks so professional and eye catching”. With this new site design, I anticipate that my customer base will grow over the next 6 months and more.”
Testimony from “My StoryBook Treasure”
“New Savi2 websites are easy to set up and manage. Once you get started the new sites come together very quickly. Everyone should switch to Savi2 in time for the holidays!”
What to Do Next…
If you have an existing website with SaviSites, the upgrade is FREE so email us ASAP so we can help you make the switch in time for the Holiday Season.
If you’re interested in starting a new website, or switching to us from an existing website, you can visit our website to learn more and/or call us today.
We created new Easter banners for you to use in your newsletters, websites, print material, or any other promotional format for your business.
You can download these images by right clicking and choosing “save as”, or you can grab the already hosted links to throw them up on your website. Click HERE to grab the links.
Great idea from InfusionSoft
The more you know about your customers, the easier it is to lead them through the sales funnel. So as you interact with prospects and invite them to take action, collect details along the way. You’ll be able to personalize your communications and marketing as you get to know your prospects – detail by detail.
Below is a way you can capture more information.
You Say it’s Your Birthday
Start a birthday club. Everyone likes to be recognized on their special day, so why not get in on the action?
Why not send all of your contacts an email that is designed like a birthday card. Tell them that you want to be ready for the real day and ask them to let you know when it is (Just the month and day is fine…no need to get too nosey). In return, you promise to send them a special gift on the big day.
The gift doesn’t have to be elaborate…maybe it is a t-shirt, a coupon for free stuff, or a simple birthday card. Not only will you collect a bit more data about your prospects, but you’ll also ensure that your brand is in front of them during a happy time. Now that’s targeted marketing at its finest!
To your success!
2 more Holiday/Christmas banner sets for you to use in your marketing…
You can download these images by right clicking and choosing “save as”, or you can grab the already hosted links to throw them up on your website. Click HERE for the links.
We created 3 new banners for you to use for your Holiday marketing! You can use these in your newsletters, websites, print material, or any other promotional format for your business.
You can download these images to your computer by right clicking and choosing “save as”, or you can grab the already hosted links to throw them up on your website. Click HERE to grab the links.
Hi everyone, we apologize for holding back the Savi2 launch. It’s been difficult deciding which features to integrate for the initial launch and which should be added soon after. We want to add them all now, but we also want you to benefit from the improvements for the remainder of the holiday season.
We want to give your customers the best experience possible, and since the shopping cart/checkout processes are two of the defining experiences your customers have with your website, we’ve made them really really cool with ultra high end design and a new single page checkout. A single page checkout allows your customers to complete all the information on a single page, giving the impression of a quicker/easier process.
We’ve created a new shopping cart/checkout that will build trust and impress your customers! We’ll be adding more bells and whistles to the cart/checkout after launch, though we felt adding the core features to this new process would be worth the delay.
Also, our initial beta testing is wrapping up this weekend, and we’ll be giving a small group of Savi customers test sites next week.
Click each thumbnail for a larger view
New Shopping Cart & Checkout
Do you currently include testimonials in your marketing? On your website, in your newsletters and emails, or printed material? This simple third party validation gives potential customers the chance to first see others are buying, and second that they are enjoying your advertised product/service.
Not all testimonials are created equal, so it’s important to follow the 3 traits of strong testimonials to make sure your testimonials don’t hurt you.
There are many techniques to collecting testimonials. We found a great article on How To Collect Testimonials that covers using your Inbox, Facebook, Twitter, Blogs, Google Alerts, and how to ask for them.
(The following post is from SaviSites…)
At the beginning of 2010 we realized we’d outgrown the current BakeSale framework that runs your online stores. BakeSale is an open-source framework that enabled us to build a great solution, but it doesn’t have the flexibility we need for all the new features we have planned. So this Spring, we began writing code for Savi2.0, a custom solution we’re building from the ground up. This means we’re throwing away the current code, rebuilding your current features, and adding many more.
We’ll post a complete list of the new features towards the end of September. For now, we’re giving a sneak peak of whats to come….
A Sneak Peak at new features with Savi2: